Hi, I'm Yasmine the founder of YML Digital.
I specialise in helping all sizes of businesses and individuals enhance their digital presence. Whether you're looking to grow your audience, create engaging content, improve your website, or build your brand, I’m here to help. Check out some of my recent work below and see how I can bring your vision to life!
Content creation for Daisy Morris at The Self Hood
I collaborated with Daisy Morris at The Self Hood, a digital marketing consultancy, to enhance her social media presence. My role focused on creating engaging content and videos tailored to her brand's tone and audience.
Follow my UGC Journey!
With a background in digital marketing, content creation, and social media strategy, I’ve worked with brands to create impactful content. I believe that brands should showcase real, diverse, and relatable voices—and I’m here to bring that to life.
My content is all about positivity, inclusivity, and relatability, ensuring brands connect with their audience in a way that feels genuine and engaging. Whether it’s product demos, sharing travel experiences, or presenting on-camera, I bring energy, creativity and personality to every piece of content I create.
Content Creation Assistant - The Metamorphose Group
As a Content Creation Assistant, I played a key role in capturing the energy and purpose of the Business & Babies conference event through engaging content for Instagram. My work included conducting interviews with key speakers and attendees, creating dynamic content, and ensuring the brand's messaging resonated with its audience.
The Fashion Retail Academy Marketing Campaigns
Pretty Little Thing Gamification Concept
For my Gamification marketing campaign at The Fashion Retail Academy, I created a game concept for Pretty Little Thing called "What's Your Style." This personalised concept enables consumers to virtually style PLT products before purchasing.
SKIMS x Dolce & Gabbana collaboration concept
Under the Creative Influence at The Fashion Retail Academy is a concept for an inclusive Mediterranean glamour collection featuring SKIMS and Dolce & Gabbana, representing timeless luxury.
Victoria's Secret PINK - The Digitalisation of Fashion Retail
The digitalisation of fashion retail was a revitalisation concept for a rebrand dedicated to PINK. Where I focused on elevating the brand's SEO, PPC, website optimisation, and email marketing.